May 2008 Featured Articles

Location: Change is Good

A New Approach to Playing the Location Game when Starting Your New Specialty Coffee Business

"If you wanted to start a specialty coffee shop or espresso bar, where do you begin? In my opinion,it all starts with location. Your location will dictate your concept. It will dictate who you hire and how many you need to hire."

 

Buying Espresso Equipment

"They look at their own love for coffee and all the packed coffee shops and espresso bars in the neighborhoods around their workplaces and start to calculate what it would take to put them behind the counter of one of these places. And for many one of the most daunting calculations has to do with the costs of equipping these operations."

 

Home    Getting Started    Equipment

 

Why 92ºC?

If you are unaware of the significance of this temperature, then you within seconds of coming here, you will learn one of the important ‘facts’ of the universe. It is said that this is the perfect temperature for serving espresso. It was a study done by the JOURNAL OF THE SCIENCE OF FOOD AND AGRICULTURE that uncovered this. Or as the makers of espresso machines describe:

“At exactly 92 degrees C and precisely 15 bar pressure, the perfect espresso is born. The temperature that neither underexploits nor spoils the coffee and the pressure required to extract all the rich flavours.” - Krups

This site is certainly about espresso. But it is explicitly about the business of espresso bars and other businesses which deal in fine coffees. We will try to help both novices and veteran operators explore many issues that come up in the coffee business.